That's funny I literally just asked Quora to stop sending me digests because all the the questions were *tragically* dumb. And mostly not even questions, more making an argument as a question.
That's what the second highest earner does. They post insidious questions that incite trolling and divisive responses. But, they do it by adopting the persona of someone who is tragically, socially clueless. They say things that nobody would ever ask, EVER, with a "straight face".
"My daughter got a "B" on her report card. I grounded her for a month and took away her phone. What else can I do to make her understand that B's aren't acceptable?"
"My son says he's running away. I asked him how he would get by , since everything in the house is owned by me. How can I make him understand that I own everything under my roof, because I bought it and it's in my possession, even if I bought it for him?"
That's the second highest earner. Also the third, fourth and fifth. lol. They spam with those questions that you almost can't not respond to.
"So, I was trying to eat my lunch and a homeless person asked me for spare change. I was disgusted. Why are there still homeless people in America?(Question would have been sort of ok here, then) Is it ever not their own fault for just not working hard enough, or doing too many drugs?"
But, the person who makes the most, has asked some really great questions that pay VERY well. You get paid by how many links are clicked, from your question. Reads help a little and, so do responses but, they just draw people in. Then it's the links that pay. But, you want them to link to products, externally, rather than clicking to another question. So, the people who make those troll questions get a bunch of internal links, which pay pennies, compared to external links to products. But, you can't get paid for links to products if your question doesn't relate to any products, at all. That's the difference between a $100 question and $1000 question. You can't get one of those troll q's to more than $100. A solid question about an iphone or Tesla could net you a grand.
EDIT Also, I was about to tell them to stop emailing me, until they started to pay me.(invite to partner program)