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It is a marketing game to create serving sizes that are completely unrealistic but mess with your mental math to get one over on you.Just out of curiosity.... If a bottle of Ginger Ale has for example 2.5 servings per bottle... and their is 23 grams of sugar per serving. The entire bottle would have 57.5 grams of sugar? Is it simple math or is there some crazy label science that I have no idea about that doesn't allow half values?